Podcasts have rapidly grown in popularity over the last decade, but adding video to your podcast can be a game-changer. Spotify has emerged as a leader in podcast streaming, and video podcasts are quickly becoming a cornerstone of its content offerings. Spotify has also seen a 39% year-on-year increase in average daily streams of video podcasts globally, and Gen Zs were 18% more likely to watch video podcasts, also known as vodcasts, compared with others who engaged in podcasts (source). In this guide, we’ll walk you through why video podcasts matter, how to get your video podcast on Spotify using OutputRSS, and how to maximize your reach. 🚀
Why Video Podcasts on Spotify Are Beneficial
1. Increased Engagement
Video podcasts provide a visual element that keeps your audience engaged longer. Viewers can connect with your expressions, gestures, and on-screen visuals, leading to higher retention rates.
2. Boosted Earnings Potential
Spotify allows video podcasters to monetize their content more effectively through ads, sponsorships, and exclusive content.
3. Expanded Reach
With over 500 million active users on Spotify, having a video podcast ensures your content reaches a vast and diverse audience. Video content is also more shareable, making it easier to go viral on social media platforms. Additionally, the number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary of a CEO with Steven Bartlett, Rotten Mango, The Comments Section with Brett Cooper, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more.
Step-by-Step Guide to Getting Your Video Podcast on Spotify
Step 1: Create Your Video Podcast Content
Start by planning and producing your video podcast. Ensure high-quality visuals, clear audio, and compelling topics to keep your audience engaged.
Step 2: Use OutputRSS to Generate a Video RSS Feed
OutputRSS simplifies the process of creating a video RSS feed, which is essential for submitting your podcast to Spotify. Here’s how to do it:
- Sign up for OutputRSS: Create an account and log in to your dashboard.
- Sync Your YouTube Channel: Add your YouTube channel to OutputRSS. The platform will automatically sync the content you publish there with your video RSS feed.
- Or Upload Episodes Directly: If needed, you can upload additional video files along with metadata such as episode titles, descriptions, and artwork.
- Automatic RSS Updates: Every time you publish a new episode to YouTube, OutputRSS automatically updates your RSS feed, ensuring your Spotify audience has access to the latest content. Enable Auto-Import to do this.
Step 3: Submit Your Podcast to Spotify
- Visit the Spotify for Podcasters portal.
- Log in or create a Spotify for Podcasters account.
- Click on "Add Your Podcast" and paste your OutputRSS feed URL.
- Verify your podcast by confirming your email address.
- Submit your podcast for review. Approval typically takes a few days.
Step 4: Optimize for Maximum Reach
- Promote Your Podcast: Share your video episodes on social media and include a link to your Spotify page.
- Engage with Your Audience: Respond to comments and create polls or Q&A sessions to keep your audience involved.
- Analyze Performance: Use Spotify’s analytics tools to track your streams, engagement, and audience demographics. Adjust your content strategy based on the data.
Tips to Succeed with Video Podcasts on Spotify
- Consistency Is Key: Publish new episodes on a regular schedule to build anticipation and loyalty.
- Invest in Production Quality: High-quality visuals and audio can significantly impact your podcast’s success.
- Collaborate with Other Creators: Guest appearances and cross-promotions can expose your podcast to new audiences.
Why OutputRSS Is the Best Tool for Creators
OutputRSS takes the complexity out of video podcasting. Instead of manually creating RSS feeds and ensuring compliance with Spotify’s requirements, OutputRSS handles everything for you. By syncing your YouTube channel, OutputRSS ensures your latest episodes are automatically added to your feed, saving you time and effort. It’s perfect for creators, YouTubers, and podcasters looking to grow their channels and earnings through turnkey content syndication.
Start Your Video Podcast Journey Today
With Spotify’s massive audience and the power of video, now is the perfect time to launch your video podcast. Using OutputRSS, you can effortlessly create a video RSS feed, sync your YouTube content, and tap into the growing demand for video content. Don’t miss out on the opportunity to multiply your earnings and streams—get started today!